Interiors and fit-out for private homes in Dubai: nort.design
Roman Chertkov

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Podcast: Vse v sile.

Cover of the podcast episode with Roman Chertkov: A million in Dubai on interior design
«Davai v Dubai» channel, episode of 12 September 2026. Click to watch on YouTube.

Alexander Rodionov invited me to his podcast «Vse v sile» to talk about how apartment renovation in Dubai works from the inside. Forty minutes without small talk: the economics, the budgets, the brokers and the mistakes of four years.

The main idea

In Dubai every buyer of an apartment is an investor, even when buying for themselves. That is why design here has to be counted in money: about ten percent of the property value invested in the interior adds up to twenty percent to its price, and on expensive properties three to five percent is enough.

This is a benchmark from practice, not a guarantee. The outcome depends on the location, the condition of the property, the purchase price and how far the apartment lags behind the best offers in its building or area. In my practice, an investor in apartments earns about 15% on average, with 20% as the target.

What we talked about

Watch the episode on YouTube